local areas be implementing, and to what extent do they vary between local areas? • Has the FFCP model been integrated with usual business and processes? If so, how? Initial set-up (Wave 1 and Wave 2 local areas) Most local areas and safeguarding partners successfully engaged in a range of activities during the initial setup phase of the FFCP which enabled them to implement the programme. These included: • Co-design of local models to tailor FFCP to area-specific needs; • Communication from senior leadership regarding the FFCP implementation (typically via staff briefings, launch events and regular check-ins); • Measures to facilitate multi-agency collaboration, including co-location, establishing strategic boards and working groups to plan and oversee the implementation of the FFCP in a way that reflects the priorities and contexts of different partners. FFCP leads were agreed upon across partner agencies to support navigation of their respective systems and to ensure effective resourcing, staffing, and operation of both the Family Help teams and the Multi- Agency Child Protection Teams (MACPTs). • Upskilling and recruitment of staff to fill new roles created as part of the programme. Key activities conducted across areas to set up the FFCP are set out below. Communication from senior leadership: The qualitative interviews highlighted that communication from strategic leads (across LA and partner agencies) to introduce the FFCP and engage internal and partner agency teams was a key set-up activity. This included a series of staff briefings, typically delivered through PowerPoint presentations, followed by Q&A sessions. 27 "It could be perceived as a big change, and people start being anxious, and I think it's a really difficult environment to be working in, within soci