le local areas acknowledged, at the outset, that families would not be aware of the FFCP specifically and might not yet perceive any changes in support or services, these interviews provide a valuable baseline of their experiences. Insights from these interviews, as captured below, highlight the importance of consistency in staff working with families, regular communication and a collaborative approach, reflecting key elements of the FFCP approach. However, their current feedback is likely to be reflective of their general experience of CSC and not necessarily as a result of the FFCP. The families interviewed felt there was still strong stigma associated with social workers, but also acknowledged the positives when support they received was consistent and empathetic. The families in the sample generally had positive feedback on the support they received from social workers, Early Help workers and schools, highlighting consistent communication, their proactive involvement, and a collaborative approach. However, in rare cases, families did highlight some negative experiences with social workers, highlighting the importance of feeling listened to and not judged. One parent interviewed in a Wave 2 area had very positive experiences of working with a social worker under the FFCP model. They noted the difference in attitude and approach taken by their social worker compared with past experiences. They appreciated that the social worker showed an understanding that supporting the parents would help keep the child safe. This was evidenced by the social worker asking how they could help the parents, rather than focusing on their weaknesses as a parent. This built a trusted relationship between social worker and parents. 52 “The way [FFCP social worker] approached it was very dif